For the first time, we took some of the staff with us (six of them!), as they were really keen to give their input into the new frame ranges, which we will be stocking this year. It was a successful weekend (apart from the logistics of getting there, thanks to railway track closures that weekend – next time you call in, ask one of the staff about their epic journey!) The staff worked hard with the brief that we gave them: find the frame ranges that you would love to wear yourselves, therefore finding frames you’d be happy to recommend to our clients. Karen commented that the weekend had “opened her eyes to just what frames are out there, and what we could offer our customers”.
I’m really pleased to report that this year there were some fantastic eyewear designs at the fair – so much so that it was really hard to choose which ones we wanted to showcase in Newton Aycliffe and Durham. As I write this, most of the new frames have already arrived, so next time you’re in to see us, have a look at them.