We at The Village Optician are registered with the Information Commissioners Office as a Data Controller registration number Z2044433. We are specialist in optometry services and operate from Newton Aycliffe, Darlington, Durham and Coxhoe.
We collect your personal information via disclosure directly from you or your parent or guardian. This might be via our website, via our booking system, telephone or face to face engagement.
We collect contact details from you including:
In addition to this contact information we collect clinical data including:
Finally, we collect financial information where appropriate including:
We treat all personal data as sensitive but acknowledge that we also process special category data.
Article 8 of the UK GDPR and Article 9 of the UK Data Protection Act 2018 specify how we are permitted to process data relating to children under 16 (For the UK this is under 13). Given our industry we comply with this requirement by permitting parents or guardians to make appointments for children and to provide us with their own contact details to use on behalf of the children. On the appointment confirmation we offer a statement of understanding which confirms that the recipient is indeed a parent or guardian of the child.
Contact information is captured to enable us to contact you through various communication channels on matters directly related to your treatment. This could include appointment reminders, results, check up reminders and any other information which is felt to be crucial to your care. We may also with your consent send offers from us about our services.
Clinical data is collected as an essential means of providing you with the service which you require and without collecting this information our service could not be delivered.
Payment information is collected to facilitate the payment of our services.
During the delivery of our service to you, we will share your data with other companies who are critical for the provision of our service to you and will be viewed as Data Processors. They are under contract with us and have provided sufficient guarantees that they will process your data only as per the terms of that contract and throughout processing activities will ensure your data is protected using appropriate technical and organisation measures.
A full list of processors is available from our Data Protection Officer.
We may also need to share your data with other health care providers, such as the NHS, where this is needed to ensure you receive appropriate treatment and care.
Your data is stored mainly within Optix which has appropriate security processes in place.
Your data is also stored within local devices secured using passwords and user authentication. Our practice is secure and operated to ensure data and the devices on which that data resides, are protected.
In the unlikely event that we lose your data, or a device on which your data resides, or it is accessed by someone unauthorised, we have a duty to inform you immediately. If the loss or unauthorised access of your data has potential to cause you harm, we will also report this to the Information Commissioners Office, who are responsible for regulating data protection legislation in the UK.
We are required to identify one of six possible legal grounds for processing. These are:
As all of our processing activities are crucial to the provision of the service which we enter into a contract with you to provide, we process your data based on that contractual relationship.
We could also process your data under our legitimate interests as all processing activities are essential for the provision of our service to you.
Where special category of data is processed, we do so Article 9 (2) h – processing is necessary for…the provision of health or social care.
We process three categories of personal data and retain this data for different periods of time.
Contact information is retained as long as the data subject is a customer of ours. Where the data subject has not used our services recently, and in the absence of a direct data subject request, we hold contact information for a period of 10 years from the last appointment.
Based on the guidance of The Association of Optometrists the clinical data we process is held for a period of 10 years.
Payment information is held by us only as long as is necessary to process the payment or to set up the direct debit mandate.
Under the UK GDPR, you have rights to access and control your personal data. These rights include:
You can exercise your rights by emailing our Data Protection Officer on TheVillageOpticianDPO@clinicaldpo.com
If you are unhappy with anything we have done with your data, you have the right to complain to the Information Commissioners Office.
To make a complaint to the Information Commissioners Office use the link below or call their hotline on Tel No.: 0303 123 1113.
Our website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.
Cookies are small files saved to the user’s computer hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.
Users are advised that if they wish to deny the use and saving of cookies from this website onto their computer’s hard drive, they should take necessary steps within their web browser security settings to block all cookies from this website and its external serving vendors.
This website uses tracking software to monitor its visitors to better understand how they use it. The software will save a cookie to your computer hard drive in order to track and monitor your engagement and usage of the website but will not store, save or collect personal information.
For all data protection matters or questions relating to how we manage your data, you can contact our Data Protection Officer via these means:
Data Protection Officer: Clinical DPO.
Phone Number 0203 411 2848
CUSTOMER REVIEWS
Our number of 5 star reviews is always growing. Here is what some of our current clients have to say
We have used Village Optician for a few years now. Having tried the usual High St opticians previously, we find them very professional, friendly, nothing is too much trouble, and they take time to explain any issues. It is refreshing not to be rushed and feel pressured into buying new spectacles at every visit.
The Hudspeths
I visited the Village opticians recently and today collected my new glasses. From the first meeting with the staff to collecting my glasses what a fantastic experience everyone has been so friendly and helpful. I explained I had a problem getting a frame to fit correctly, they told me It wouldn’t be a problem they could sort it. This is the first time I have gone to collect glasses and have them fit first time also the lens they recommended are great. I saw the reviews on line before I visited this opticians and can say I agree with their comments. Your eyesight is precious and this opticians go the extra mile to make sure you receive the best treatment.
Mrs Margaret P
I have used The Village Optician for the first time and have been very impressed with the service I have received. I felt the eye test was very thorough and choosing new frames was easy as their range is extensive. Very professional and friendly service from start to finish. I highly recommend this opticians.
Angela M
Darlington
Village Opticians
47 West Auckland Road
Cockerton
Darlington
Co Durham
DL3 9EL
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