The Village Optician team

Our Story

OK, so you will want to know a little bit about us here at Village Optician. We want to know who we are dealing with when we’re looking for new people to work with too!

Myself, Michael, and Stephen, my brother, are both fully qualified Optometrists. We did the usual thing after gaining our qualifications, and worked for some of the big chain high street Opticians.

You see the main problem we saw with these chains was that everything was set up and focused on them, the Opticians, rather than you, the client. They wanted maximum numbers of people through the door, often allowing only 15 to 20 minutes each. We both had the feeling that we weren’t able to give our clients the best service due to the time constraints. Sometimes I’d catch myself having a bit of a chat with a client and realise that I’d taken up half of their allocated time before even starting to check their eyes. Over time, given the volumes required of us, we both realised that the chats with clients had stopped, avoided even. How could we possibly find out what eyewear would benefit you most if we don’t have time to find out about your situation?

The Village Optician was formed way back in 2003 when we decided that we wanted do things a little differently from the big chains.

Over the years we have evolved into what you now see as The Village Optician. We are truly independent, we don’t have a faceless head-office telling us what lenses to use or which frames to stock. These are OUR choices. This means that YOU get the best available. We have better eyewear than ever before, we are experts in digital lens technology (in fact we’ve written a book about varifocals – you can get your copy here).

 

Michael Peart

BSc(HONS)MCOptom

Stephen Peart

BSc(HONS)MCOptom

 

Award winning

A highlight for us was when we won the 2019 Optician of the Year at The Independent Retail Awards North East. We were nominated by our clients so it was a very nice surprise to get the call to let us know we were shortlisted – and even nicer to win!

Of course, none of this could have happened without our team of dedicated people, passionate about eyewear, helping clients find their #ExceptionalEyewear every day. In fact you could say we’ve all become eyewear geeks. The vision we can give you with the latest lens technology and the choice of high quality glasses has never been so good as it is now!

 

 

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